In July 2016 Ayrshire College decided to hire modern apprentices in Marketing and ICT. The marketing apprenticeship is funded by the Ayrshire College Foundation.
Eight months into her apprenticeship we asked Catriona Cook, our Digital Marketing Apprentice, to write a diary of her day-to-day tasks to give an insight into what her job involves.
It’s now day three of the series and Catriona attends an exciting training course to enhance her skills on LinkedIn. Here’s how she got on.
Normally on a Tuesday I attend a HNC Administration and IT class. In the morning I learn how to use spreadsheets and databases and in the afternoon I learn about office administration. The course has really helped me develop my computing skills for working in the office and would be a great course for anyone looking to get into an administration role. If you fancy it, applications are open for August start: http://ow.ly/nAoI309t7ml
However, today I’m not at my college class because the marketing team is on a LinkedIn training course. LinkedIn is a business and employment-oriented social networking service and I have been learning more about how to use it to its maximum potential. It seems to be a really useful tool for business and to raise your own profile online. This is another reason I love my job, I’m constantly learning new things and more than often they are skills that are transferable to other roles.
The training today was delivered by Gary Ennis from NS Design, it was really enjoyable and I have learned lots about how to use LinkedIn. We covered the benefits of using LinkedIn, how to optimise your own profile and I now have a clearer understanding of how to integrate LinkedIn to an overall digital marketing strategy which is really useful for my job.
For the last hour of work, Jennifer has asked me to write and schedule some posts for International Women’s Day which is on Wednesday, 8 March. This ties in nicely with another project I am currently working on, a network called Ayrshire Connects. Ayrshire Connects is a network which aims to connect females studying STEM (Science, Technology, Engineering and Maths) subjects across the College. So far, we have had meetings and lunches, and the students visited the University of Glasgow to meet with its female engineering society, FemEng. You can read about that visit here: https://ayrshirecollegeblog.wordpress.com/2017/02/15/ayrshire-connects-university-of-glasgow-visit/
My final job of the day was to email the photographer I am meeting with tomorrow to confirm times and meeting points. Read my blog tomorrow to find out about an exciting photo shoot I have planned.